Not only did Muhammad Ali know a thing or two about boxing, he was a champion of his brand, too. I instructed a class last week on ‘Making the Most Out of LinkedIn for Your Personal Brand.’ If LinkedIn were around when Muhammad Ali was in his prime, his description might read something like: ‘Self-proclaimed greatest boxer of all time. Entertaining audiences globally for over a decade.’ Well, you get the idea.
My LinkedIn branding class not only encouraged students to maximize all the categories LinkedIn offers to describe yourself, but also to provide a detailed, engaging, and yes, in some ways, entertaining description of you and your career. I reminded attendees that your online brand is the ‘first digital impression’ of you before someone meets you in person (or IRL=In Real Life) – and haven’t we all done an internet search on someone before we meet them, do business with them, or even accept their connection request on LinkedIn?
“Float Like a Butterfly…” Ali’s personal tag line is so well branded that I bet you can finish it without my help. Think about applying Ali’s branding techniques to your personal brand. Are you the best in your business? How can you convey, maybe in a more subtle way than Ali did, why someone should believe in you and your brand, want to get to know you better, or want to do business with you? Here are five things to think about to make the most out of your personal brand: