What was the situation?
A county government office with a small internal public communications department. Joining the social media revolution in late 2015, and needing to catch up, the office needed assistance from experts in the social media space.
Here's what we did...
The County decided to outsource social media efforts as the knowledge required was beyond their expertise. A second reason they decided to outsource was the County office hours are limited and social media is open 24/7. The County has 24 departments and ultimately decided to outsource three and internalise three. Marketing 2 Go manages the overall Flagler County Government social media, Parks and Recreation, and the Flagler Executive Airport.
The Flagler County communications department works closely with Marketing 2 Go to establish a weekly content calendar and all efforts are approved prior to publishing. The teams meet together monthly and review all digital marketing analytics for all three county departments. The teams coordinate and determine where upcoming digital marketing efforts are needed.
The Flagler County communications department works closely with Marketing 2 Go to establish a weekly content calendar and all efforts are approved prior to publishing. The teams meet together monthly and review all digital marketing analytics for all three county departments. The teams coordinate and determine where upcoming digital marketing efforts are needed.
We'll help with your buzz!
If you or your staff don't have the time to dedicate to learning all there is to know about the most talked about advertising and marketing media today, not to mention keeping up with the continual changes and implementing a solid plan, we are here to help!
