What was the situation?
An 81,000-member health care provider needed assistance keeping up with their social media communication. The organization has an in-house communications coordinator, however the person in this position is kept busy with frequent website updates, graphic design assignments and more.
Here's what we did...
The organization decided to outsource social media efforts as the knowledge and consistently changing environment required was beyond their expertise. The organization also decided to outsource their public relations. They plan and host monthly (and in some cases weekly) health events, are consistently hiring new staff, and sponsor several events throughout the year, and felt they were not receiving as much press coverage as they could be.
The communications team works closely with Marketing 2 Go to establish a monthly content calendar and all efforts are approved prior to publishing. The teams meet on a regular basis to improve processes, brainstorm new and fresh content, and plan out the next month. The teams coordinate and determine where upcoming digital marketing efforts are needed.
The communications team works closely with Marketing 2 Go to establish a monthly content calendar and all efforts are approved prior to publishing. The teams meet on a regular basis to improve processes, brainstorm new and fresh content, and plan out the next month. The teams coordinate and determine where upcoming digital marketing efforts are needed.
We'll help with your buzz!
If you or your staff don't have the time to dedicate to learning all there is to know about the most talked about advertising and marketing media today, not to mention keeping up with the continual changes and implementing a solid plan, we are here to help!
