What was the situation?
Nonprofit with limited internal resources needed help with managing social media and public relations.
Here's what we did...
As a nonprofit, the most affordable solution was to outsource public relations and social media management. The internal staff continuously communicates with Marketing 2 Go for content generation, newsworthy donations, campaign drives for donations and volunteers, as well as promoting for advocacy.
The United Way team meets monthly with Marketing 2 Go to review all aspects of their marketing initiatives and efforts. Marketing 2 Go provides analytics on Facebook, Twitter, Google+, and Linkedin. They also generate Google analytics to measure clicks to the United Way website to track campaign and promotion efforts. The team also provides tear sheets and digital tear sheets of all published press releases, as well as email marketing analytics, open rates, click throughs, etc.
The United Way team meets monthly with Marketing 2 Go to review all aspects of their marketing initiatives and efforts. Marketing 2 Go provides analytics on Facebook, Twitter, Google+, and Linkedin. They also generate Google analytics to measure clicks to the United Way website to track campaign and promotion efforts. The team also provides tear sheets and digital tear sheets of all published press releases, as well as email marketing analytics, open rates, click throughs, etc.
We'll help with your buzz!
If you or your staff don't have the time to dedicate to learning all there is to know about the most talked about advertising and marketing media today, not to mention keeping up with the continual changes and implementing a solid plan, we are here to help!
