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Exercise online, check.
Business meetings online, check. Happy hour online, check. Virtual learning, check (although virtual happy hour sounds more fun). Doctor’s visits online, check (aka: telemedicine). Virtual everything. That’s pretty much what the world quickly shifted to due to the Coronavirus / COVID-19 pandemic / social distancing guidelines / rules (not sure if some are laws?). From brick and mortar businesses, to social and networking groups, to companies that already offered some services online, all of them that could, swiftly pivoted to mostly online offerings in a matter of days it seemed to not only help stop the spread of the virus, but in an attempt to keep their business on life support until a cure for their lack of income surfaces....and stat. It's one of the biggest fears our potential clients (notice, they are not social media clients yet), and a reason that many county and city decision makers, business owners and managers do not take the necessary leap into social media...because someone could write something negative about my business on there! Well, guess what, they very well may be doing it already and you have no control over it and worse yet, don't know that it's out there...lurking...waiting to haunt you.
They are watched for entertainment, and education, cooking tips and recipes, you can learn how to put something together (or take it apart), how to change your oil or change a diaper, movie trailers, and so much more. So why wouldn't you use video to promote your business? The answer is, you absolutely should be using video to further and strengthen your brand and company. I don't mean that you have to be in a video and talk about how great your company is, I mean you should utilize video the way you consume video. Here are five different ideas on how to get started using video for your business:
Not only did Muhammad Ali know a thing or two about boxing, he was a champion of his brand, too. I instructed a class last week on ‘Making the Most Out of LinkedIn for Your Personal Brand.’ If LinkedIn were around when Muhammad Ali was in his prime, his description might read something like: ‘Self-proclaimed greatest boxer of all time. Entertaining audiences globally for over a decade.’ Well, you get the idea.
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